Ultimate Nordic and GetVital Sports have today signed a letter of intent on the acquisition of GetVital Sports. GetVital Sport AS is the distributor of Altra running shoes, Injinji socks, OOFOS recovery footwear and Ultimate Direction technical running gear in the Nordic countries.
After the aquisition GetVital will become a subsidiary of Ultimate Nordic, and change it’s name to GetVital Nordic.
Today, GetVital Sports is present in Norway, Sweden and Finland. A staff of four people will also follow he acquisition.
Esben Blomberg, general manager of GetVital Sports AS, informs that they have actively been looking for a strong partner and owner, which will ensure continued good growth for the brands and the company. Ultimate Nordic is the perfect owner with its experience and strength in the Nordic market.
Ingulf Horn, general manager of Ultimate Nordic, says that this acquisition strengthens our position in the growing running segment in the Nordic countries.
GetVital Sports has built up a great portfolio of products, knowledge and customers that fit very well into Ultimate Nordic’s brand strategy in the Nordic countries.
GetVital Nordic will have offices and showrooms together with Ultimate Nordic AS in Oslo and Stockholm. Esben Blomberg will continue to be responsible for GetVital Nordic’s products.
For more information, please contact:
Ingulf Horn, general manager Ultimate Nordic AS, 922 01 200, mail firstname.lastname@example.org
Esben Blomberg, Getvital Sports AS, 930 87 107, mail email@example.com